Media Strategy 101 (Mahdis Keshavarz )
It's not all about national media. You can get a lot of impact out of small circulation newspapers.
Op-ed's are a good way of getting your message out.
[Interlude: someone is telling the story of the Boston Bio-Lab action, which he credited to Code Pink member Sue Gracey. Wasn't Boston WILPF the primary organization behind that action?]
Look to where you yourself get your information and reach other individuals who use those sources.
What's a media plan? Have a clear idea of who your audience is: everything from college students to community college students to college students in the Boston area; undergraduates or graduate students? Students is too large a category. Have a clear idea of your goals and communication capacity.
Do you read newspapers in print or online? Do you listen to NPR or Pacifica?
Women for Afghan Women: had been desperately trying to get attention of women under the Taliban before 9/11. After 9/11, women's situation was used as a justification for dropping bombs on Afghanistan. But with the help of a PR agency, WAW was able to get some of it's perspective out because now it's issue was seen as newsworthy.
Op-ed's are a good way of getting your message out.
[Interlude: someone is telling the story of the Boston Bio-Lab action, which he credited to Code Pink member Sue Gracey. Wasn't Boston WILPF the primary organization behind that action?]
Look to where you yourself get your information and reach other individuals who use those sources.
What's a media plan? Have a clear idea of who your audience is: everything from college students to community college students to college students in the Boston area; undergraduates or graduate students? Students is too large a category. Have a clear idea of your goals and communication capacity.
Do you read newspapers in print or online? Do you listen to NPR or Pacifica?
Women for Afghan Women: had been desperately trying to get attention of women under the Taliban before 9/11. After 9/11, women's situation was used as a justification for dropping bombs on Afghanistan. But with the help of a PR agency, WAW was able to get some of it's perspective out because now it's issue was seen as newsworthy.
posted by C.J. Minster at
8:41 AM
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