5 January: Campaign Planning Workshop
Actually, communications workshop is a misnomer for what we did. Having experience in WILPF, we felt it was important to take a step back and provide a global view of campaigning that we might all agree upon and utilize in the future. Many people are familiar with the SMART acronym (Strategic, Measurable, Achievable, Realistic, Timely). First, Pia and Susi provided examples of SMART campaigns from WILPF's work in the recent past. Then, I used a presentation I found on the web as the basis of our explanation of SMART. I also wanted to provide some advice based on my years as the US Section Program Chair, so I added in some key points about why education cannot be the primary goal of a political advocacy campaign. Next, the attendees broke up into small groups to design SMART campaigns around upcoming UN events. Each group reported out to the larger meeting. Susi, Pia, and I provided feedback on their plans and then the group provided feedback on the workshop.
Below is the presentation from the workshop. I've updated the template and added the WILPF logo and posted the presentation on Slideshare.net: